Earlier today, Facebook rolled out, “Home” their highly anticipated Facebook Phone. The app (available April 12) easily takes over your Android device, creating an operating system like feel powered by Facebook. Check out the video…
So all this got me thinking… and here are my first thoughts from the new Facebook Home release:
How do posts from Pages look? The presentation and conversation was framed around friends and interacting with people, but from a brand (and Facebook user) prospective, how will Page posts look in this new interface?
How is this going to change the way people use Facebook? According to a (relatively) recent study done by Morrison Foerster, the average Facebook user spends about 6.75 hours a month on Facebook. Folks that are likely to opt-in to the Home service are more frequent users. With a growing user base of Home over time, I’ll be curious to see how this
During the presentation, there was an example about how friends can interact with web content like an article in the New York Times. I’m excited to see how brands and content producers are able to work with those interactions to both surface new content and encourage engagement.
How will this affect data usage. Facebook Home is essentially constantly pulling down data. Paying for mobile data can be expensive. At&T is a partner for this release, but service providers like Verizon, Sprint, T-Mobile and crew all have wild pricing policies. Is it worth a $700 cell phone bill to like all the webs cat pictures?
How will this affect battery life? Pulling down data constantly from Facebook and continuously checking your phone will absolutely drain you phone’s battery. I’m wondering if device manufactures, including Facebook’s partner in this rollout, the HTC ‘First’ are considering the ramifications of this longterm/exhaustive phone usage. And how they’re building better and smarter phones for the future.
What does this mean for Google and Apple? On one hand this is a blessing for Android, as people may reconsider buying new Android devices or iPhone users switching to Android. But that only helps Android manufactures and not the Android platform itself. As for Apple, (aside from general functionality difference) I don’t think their black box of an operating system would ever lend itself to a takeover like this. It will be interesting to see what the next steps will be from Google/Apple