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Social Media We Love: Part 3

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In this month's installment of "Social Media We Love & The People Behind Them," we're taking a look at three of our favorite brands in the Fast Food industry. According to a recent internal survey, 86% of Dailybreak users go to a fast food restaurant at least once or twice a month, so we follow the QSR world very closely, to ensure we're delivering awesome experiences for our community. For this post, we chose one brand who leverages the power of social media for social good, one brand who's Vining their way to the top, and another brand who's using social media to create some hype about their new "name change." Read the rest of this entry »

Guide To Creating Online Promotions

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In a previous post, we wrote about the 4 Steps to Creating Online Promotions. In that post, we provided insight into some of the fundamentals step you'd need to launch an online promotion on your website. The feedback we received from the post was terrific, so we've compiled a follow-up delving deeper into the core principles you'd need to launch an online campaign.

We maintained the same 4 step format, and took a closer look at the core elements in each phase of a promotion life cycle.

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Part Two: Social Media We Love & The People Behind Them

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In part two of our monthly series, "Social Media We Love & The People Behind Them" href="http://www.dailybreakmedia.com/part-one-social-media-we-love-the-people-behind-them/" target="_blank">Social Media We Love & The People Behind Them" we're taking a look at two fashion brands, making a huge impact in very different ways through social. One, is utilizing the social media landscape as an opportunity to drive sales and raise awareness about cause based initiatives, while the other is demonstrating how a high-end fashion company can accumulate a huge social following, utilize innovative technologies, and still, manage to maintain their sophisticated brand mission. Read on and find out which brands made our list... Read the rest of this entry »

3 Can’t Miss Sessions at FutureM 2013

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946011_739955859354937_1566236177_n[This post was originally featured on the Dailybreak Media Blog] 

Tomorrow, MITX kicks off FutureM 2013 at the Hynes Convention Center. With more than 100 industry leaders speaking to the audience of more than 3000, this year's conference is bound to be the best one yet.

Besides the session with Dailybreak CEO John Federman, Leveraging Games as a Powerful Marketing Medium, Wednesday at 10:45, there are nearly 100 sessions jam-packed into the three day conference. Here are just three sessions we're looking forward to checking out this week...

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4 Steps to Creating Online Promotions

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[This post was originally featured on the Dailybreak Team Blog]

In part one of this series, we wrote about the recent changes to Facebook's promotional policies and what these changes mean for Facebook pages and their communities alike. These changes represent a great opportunity for Page Managers who are now able to quick and easily implement Facebook promotions, but the industry as a whole, as the promotions become a more common practice for marketers/brands. In part two, we take a deeper dive into the promotion process and the best ways to plan, design, and execute your online promotion.

Dailybreak has been creating and implementing online promotions for some of the biggest brands in the world and we're really excited to see these changes as it will expand the digital offering space and delight more users along the way. In this post, you'll read some of our best-suggested best practices/tips for implementing any kind of online promotion and get you on your way to launching a promotion of your own. Read the rest of this entry »